Onyx Boox marketing department is making false claims and it needs to stop now. It’s not a creative device. - by Cebulki with 0 comments
I have Onyx Boox Note Air a little over six months now. I’m really happy with it, but I feel that misleading marketing of this device turns off many potential customers.
Why is that?
It’s not about what they say in their marketing, but about little hints they show. Pictures of drawings or illustrations on screen might suggest that it’s creative kind of device. But it’s not.
When you look closer at these pictures (and have little more practice with the device), you can see that in many cases it’s just imported picture with outline and couple of written words so it looks more like a drawing. On Nova air there is even rendered 3D scene with pen drawing a bird. It’s not actual scene of doing drawing. It’s 3D render!
Onyx notes app and NeoReader are strong asset of Onyx Boox devices, but if they want to make it creative tool - they should focus more on developing them. Right now because of hardware limitations and choice of vector-ish graphic - it’s incapable of doing advanced drawings with many precise lines. When you spend a little more time on drawing, device starts to choke. It has trouble saving your note or will just CTD and your work is gone. All these things happend to me.
You can download other apps from Play Store, but for some reason there is latency problem. I tried to use Ibris paint for example and pen lag was too long to make it work. I get it. It’s not made for this device.
But it means it’s not a design of this device. Why then make it look like it is? It just makes people expect more than they should and return them. I would return device if I would be expecting it to be creative tool. Fortunately I was looking for different qualities and my device was a perfect fit.
And I get it. I also do a little marketing for my company and there is always a way to spice things a little so people would focus more on product. But this misleading hint and “we didn’t say it’s a creative device” is just straight up wrong and will backfire like it did on Shortcircuit video where Note Air was compared to iPad as CREATIVE DEVICE. It’s not LTT company fault. It’s Onyx Boox responsibility for making their products look like something they are not.
I’m saying that hoping that it would help Onyx team improve their approach to potential customers. Just don’t hint any promises when you can’t deliver.
And if you want to buy Onyx Boox devices to make drawings or projects and even more complicated sketches - you have been warned. There aren’t the droids you’re looking for.